About Amara Hulslander
As the founding Lead AI UX Designer for the Amazon Alexa+ Developer Studio, my work focused on the interaction architecture, design tenets, and agentic frameworks that make probabilistic AI systems usable and trustworthy for developers building on top of them.
Before Alexa+, I was the founding UX Designer on Amazon Go and covered the end-to-end customer experience for a frictionless walk-out retail model. At Sphero, my work spanned hybrid physical-digital products including the Star Wars Force Band and BB-8, combining field research, human factors, and multi-sensory interaction design across hardware, software, and firmware.
I’ve also led UX for high-consideration commerce & service experiences at Amazon across financing, protection, trade-in, and post-purchase programs.
I currently teach UX design at the University of Colorado Denver and hold a master’s degree in Human-Computer Interaction.
Amara Hulslander – Lead AI UX Designer 