Amazon Alexa+ AI Product Design
I was the founding UX designer for Amazon’s AI-native developer platform, crafting its interaction architecture, design tenets, and agentic frameworks that enable third-party developers to integrate with Alexa+ at scale.
Multimodal UX Design (Star Wars BB-8 & Amazon Go)
I was a founding designer on Amazon Go and the lead designer for Sphero’s Force Band and BB-8 droid, defining interaction models for physical-digital systems with no established UX precedent across checkout-free retail, robotic companions, and gesture-based control.
Amazon Commerce & Systems Design
I set UX direction for high-consideration retail experiences across discovery, purchase, and post-purchase journeys. My work drove measurable outcomes including a 24.2% opt-in rate for monthly payments, 20% conversion on warranty upsells, and 25% reduction in warranty-related support contacts.
Amara Hulslander – Lead AI UX Designer 