Amazon Alexa+ AI Developer Experiences

2025-present: Alexa+ is Amazon’s next-generation voice assistant platform that helps users complete tasks through the use of Alexa skills. I design AI-native developer experiences that enable developers to integrate their data sources into the Alexa AI Actions SDK to create third-party branded skills. I’ve established foundational design patterns, frameworks, and agent behavior for Alexa’s developer platform.

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Amazon Retail Shopping Design

2016-2025: I set UX direction for high-consideration retail experiences across discovery, purchase, and post-purchase journeys. My work drove measurable outcomes including a 24.2% opt-in rate for monthly payments, 20% conversion on warranty upsells, and 25% reduction in warranty-related support contacts. I designed cross-team programs that unified complex systems into cohesive frameworks – establishing scalable patterns adopted across multiple product teams.

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Sphero Robotics

2015-2016: I led end-to-end UX for hybrid physical-digital products, including BB-8 – the top-selling connected toy of the 2015 holiday season. I shaped interaction models across hardware, software, and physical play, translating complex gesture sensing and visual programming into intuitive experiences for ages 8+.