I’m a Lead Product Designer with 20+ years of experience, most recently crafting agentic workflows and orchestration interfaces for Amazon.
Amazon Alexa+ AI Developer Studio
I crafted an agentic developer studio for third-party brands building multimodal skills on the LLM-powered Alexa+ platform.
My big wins:
45% workflow reduction
Built live AI prototypes
Cross-org alignment on quality gates
Amazon Alexa+ AI Workflow orchestration
I designed the system that clusters thousands of daily bug reports and keeps context moving across tools.
My big wins:
Modeled ~65% fewer independent bug diagnoses
Built live AI prototypes for web console + IDE plugin
I led the UX design program of mandate-regulated digital services across North America and Europe.
My big wins:
$170M WW annual sales
20% conversion on upsells
25% reduction in customer service contacts
Amazon Warranties
I designed a federated framework that reorganized the product page buy box around how customers actually decide, replacing clutter with four clear decision zones.
My big wins:
411px height reduction on product detail page
Unlocked $822M in annual contribution profit
Amazon Buy Box Framework
I designed how customers discover, learn about, and opt into monthly payments across credit partners.
My big wins:
24.2% opt-in rate during launch experiment
$19M annualized
Amazon Monthly Payments
Star Wars BB-8 & Force Band
I founded the multimodal UX design and research program that launched legendary Star Wars consumer robotic products.
My big wins:
Rated 4.5 stars across 4,000+ reviews
Positive customer reviews cited ease of use & robot control
I was the founding UX designer responsible for end-to-end customer & associate experiences.
My big wins:
Just Walk Out tech scaled to 140+ third-party locations in US, Australia, and Canada.
18M+ million items sold in Just Walk Out stores.