About Amara

I’m currently a Lead UX Designer at Amazon, where I lead the design of AI-native tools and agentic workflows for Alexa+ developers. My work focuses on shaping interaction models, orchestration, and mental frameworks that make complex platforms usable and trustworthy.

Previously, I led UX for high-consideration retail experiences across discovery, purchase, and post-purchase, aligning systems such as financing, protection, trade-in, and bundles into cohesive customer journeys. I’ve also designed hybrid physical–digital products, including the Star Wars Force Band and the app-enabled BB-8 droid, blending field research, human factors, and multisensory interaction design.

Alongside industry work, I teach UX design at the University of Colorado Denver. I hold a master’s degree in Human-Computer Interaction and focus on systems-level design across platforms, products, and emerging technologies.

My resume