Through the Amazon Store Card and Amazon Visa Rewards Card, customers can make purchases using promotional offers (special financing, equal pay financing, or cash back).
As the user experience designer, I crafted the end-to-end design of the Amazon Store Card promotional financing experience for the sale of physical products. I partnered with multiple engineering, design, product, and legal teams to bring this vision to life. In other related initiatives, I also managed the design of cross-program compatibility between various financing instruments and offers.
As the primary user researcher, I conducted a multitude of studies that included feature usability testing, end-to-end shop along studies, taxonomy, and overall program comprehension.
Low-fidelity concepts, wireframes, high fidelity design, interactive prototypes, user research plans, data analysis, research participant interviews