Amazon / AppleCare+ merchandising

About

Amazon customers purchasing Apple products can also purchase an AppleCare+ (warranty) plan.

My role

As the user experience designer and researcher, I’ve led the UX direction of the AppleCare+ retail experience. I worked with internal and external teams to launch this merchandising experience. I continue to work on multiple on-going projects related to this program.

As the primary user researcher, I have conducted a multitude of studies that included feature usability testing and end-to-end shop alongs.

My deliverables

UX specifications and requirements, low-fidelity concepts, wireframes, high fidelity design, interactive prototypes, user research plans, data analysis, research participant interviews

A peek at some of my work

Mobile merchandising (before and after adding to cart)
Desktop merchandising (before and after adding to cart)